We love working with local businesses and you can’t get more local than just down the road. Moncaster Wire approached us to design and print their product catalogue. A large undertaking for any studio. We used vibrant colours to mark each section and to enhance usability. With such a large book we only had one binding method in mind, perfect. This was a great choice as it enabled us to add elements to the spine, this in turn aided the visual impact of the book when on a desk, in a pile of books or on a bookshelf. Chevrons and diamonds, as used in a chain link fence, were applied throughout. This helped highlight and punctuate certain information like chapter headings and page numbers.
We used a durable stock for the cover and a lighter stock for the inner. This made sure that the booklet could withstand floating around someones truck as well as on a desk without being needlessly thick.