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A couple of weeks ago the Louth Tennis & Sports Centre said a fond farewell to Aqua Vita who ran the restaurant and bar for 8 years establishing a thriving food and drink business from the ground up. With them leaving for pastures new the Centre Court Bistro & Bar has been welcomed in to the Allinson family and it fell to our design team to put together the new branding.

The deadline was fairly tight from the get go and the brief fairly loose which gave us the freedom to create something fresh and eye catching, something that had a strong logo element that could be used on its own to identify the Centre Court Bistro. We also wanted it to be as striking in full colour as it was when produced reversed out in white. We had the idea that it should resemble the Double C in the title and also have that tennis feel to it which was represented through both the shape of the letters and the swoosh that runs through the middle of the lettering. After a bit of back and forth we got it to a place where everyone involved was more than happy with the new identity and along with the new head chef, new ideas and waiting staff the whole place is buzzing with activity and so far the response has been positive from everyone who has visited.