What a lovely little project Paul from The Cheese Shop brought us! He asked us to design him leaflets, Gift Vouchers, and Compliment Slips.
We were supplied with a beautiful illustration by Kathryn A. Rowe that doubled up as their logo. It's also a visualisation of 'The Tale of the Cheese Shop Mouse', a delightful story about a wizard who 'cast an enchantment upon his Cheese Shop' and any mouse that comes 'within a wands length of the cheese is instantly turned into white chocolate'. Sometimes little chocolate mice will magically appear in your bag along with your cheese! Because the story is such a big part of the business we wanted to pull it through across the whole project. Our designer Ryan was able to deconstruct the illustration, separating elements that enabled us to enhance the visual story and connect all parts of the project.
The typeface Joanna was applied to create a cleaner logo and used throughout the rest of the project. It was chosen because it's a traditional serif typeface but is free from any fancy business.