Via Italia is a well established restaurant in Louth, Lincolnshire. With over 30 years service and experience they wanted to create a website that was simple to use, sat well with the restaurants existing branding while drawing on it's italian heritage and connections with Louth.
Using a simple colour pallet of black, gold and white we were able to use strong typography and imagery that helps to show confidence in their food, service and values. Copy like 'Take your night // VIA ITALIA' and 'Take a friend // VIA ITALIA' used in the scroll banner helps cement the idea that the restaurant is a little bit of Italy in Louth and uses the restaurants name effectively within it. With a simple anchor point system the audience can easily navigate directly to their desired content. Within two clicks they can have the menu open to view or download, find directions and contact information or see their offers.