Cooking up a storm
The Greyhound Restaurant and Bar needed some new bar menus putting together and came to us to help with the process. The brief was quite simple it needed to be easy to follow and read and give off an air of quality.
Having looked at their website etc we decided to follow the purple theme they were using and match the typeface used so that they looked like they came from the same company. We used a simple two column grid to break up the line length, picking pieces of text in the corporate purple to separate the various meal options. All information was set against a white background to make it easier to read and stop it from looking cluttered.